EA charges people for downloading game demos?

"Sign in to see your price" Ehrm...Demo EA?
***UPDATE!***
Apparently there was an temporary error in the case with EA Sports UFC to Xbox One. So the demo doesn't cost anything at all to download. So, game on people!
Alright, first of all. I don´t know if there´s any truth at all to this (i Googled it just now. Can´t find anything about the matter). But the word on the street is this. EA are said to be charing people for for downloading game demos. In this case EA Sports UFC . The demo for UFC are said to cost $4,99 (see the picture above!) to Xbox One.
If that´s true. Then it´s totally insane! No one should have to pay for a video game demo. That´s the whole damn idea behind demos. That they are free, so that people can give it a try and see if it´s their cup of tea or not (then you can decide if you should buy the game in question or not).
What do you guys think about this? And can anyone confirm this story? (Any Xbox One owners in the house?).
If that´s true. Then it´s totally insane! No one should have to pay for a video game demo. That´s the whole damn idea behind demos. That they are free, so that people can give it a try and see if it´s their cup of tea or not (then you can decide if you should buy the game in question or not).
What do you guys think about this? And can anyone confirm this story? (Any Xbox One owners in the house?).