Nintendo is The Quality of life according to Satoru Iwata
Mr Satoru Iwata.
Nintendo president Satoru Iwata is under the spotlight at the moment, thanks to the growing concern of the company's shareholders, but he has revealed to Japanese site Diamond Online that he feels he is carrying out the will of the late Hiroshi Yamauchi by reassuring them that the firm is always focused on providing entertainment, and that it doesn't start and stop with video games.
What´s next for Nintendo?
Satoru Iwata had a lot to say as far as the past, present, and future of Nintendo is concerned. He is dead set on keeping Nintendo’s crown as the “King of Video Game Entertainment.” He made it abundantly clear, that Nintendo has never stepped away from what made their company great, family, friends, and unparalleled creativity. After all, isn’t that what made Nintendo so great when we were kids?
Satoru Iwata had this to say:
“Surely, a lot of people around the world must think Nintendo is a company that is just for video games, about us, and I believe that there are more and more of our own employees who've begun to think like that”. “Some employees that are in charge of making things, are often kept in positions where they have to think of how they can make the game in front of them more fun, so I don't think it can be helped if others outside of our company think like that”.
“So, even if the fact that our focus being video games won't be changing, I felt the need to take this occasion to say Nintendo is a company that can do whatever they want”. “This subject came to light when Yamauchi passed away, but I felt that our surroundings are greatly changing”. “We need to redefine what Nintendo must do, from this point on”. “However, I felt that saying Nintendo will do anything, was also the wrong idea for the company”.
“Yamauchi was one to always say Nintendo is a company for entertainment, and it shouldn't be for anything else, and he didn't necessarily think that ‘entertainment equaled video games”. “I've been wondering how to express Yamauchi’s feelings, and I've been thinking about it non-stop, even during the New Year’s holiday break”.
“Lately, the words quality of life have come up. Entertainment is there to improve people’s quality of life”.” After your basic needs, there’s entertainment. However, when it comes to improving people’s quality of life, I didn't know the difference between us and household appliance makers”.
“At the start of this year, I finally figured that improving people’s quality of life with fun, with emphasis to the ‘fun’ would be perfect for Nintendo. And that’s when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation”.
With Nintendo branching out into a lot of different fields such as: Healtcare, and DLC; it’s perfectly clear that they can do whatever they want. But to what resolution will we see with this kind of attitude from our family entertainment company? This is a very interesting speech presented by Satoru Iwata, and it makes us all open our minds, and toward the future of Nintendo.
/Kenay Peterson
The Gaming Ground
